
SWAG Hip Hop Yoga
CLIENT: SWAG Hip Hop Yoga with Addy
TIMEFRAME: 1/1/2019 to 3/1/2019
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MY ROLE:
I was the designer and social media strategist for my own fitness company as a franchisee.
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OPPORTUNITY:
I needed to develop a following and successfully promote my events to other SWAG Hip Hop Yoga fans. At the same time, it was imperative that I upheld the brand aesthetics of SWAG Hip Hop Yoga and had successful events to cross-promote venues in the area. ​
GOALS
Book at least 2 events per month
Sell at least 10 tickets to each SWAG event.
TACTICS
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FB & Instagram Content
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Empowering quotes​
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Hip Hop lyrics
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Relatable fitness tips
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Tell your story
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Promote events
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FB/Insta promotion​
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Leverage venue social media
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Leverage wider SWAG base
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Cross-promote with other instructors
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Book new venue locations
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Establish a presence ​in new areas
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FB & INSTA CREATIVE




