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SWAG Hip Hop Yoga

CLIENT: SWAG Hip Hop Yoga with Addy 

 

TIMEFRAME: 1/1/2019 to 3/1/2019

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MY ROLE:

I was the designer and social media strategist for my own fitness company as a franchisee. 

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OPPORTUNITY:

I needed to develop a following and successfully promote my events to other SWAG Hip Hop Yoga fans. At the same time, it was imperative that I upheld the brand aesthetics of SWAG Hip Hop Yoga and had successful events to cross-promote venues in the area.  â€‹

GOALS

Book at least 2 events per month

Sell at least 10 tickets to each SWAG event.

TACTICS

  • FB & Instagram Content

    • Empowering quotes​

    • Hip Hop lyrics

    • Relatable fitness tips

    • Tell your story

  • Promote events 

    • FB/Insta promotion​

    • Leverage venue social media

    • Leverage wider SWAG base

    • Cross-promote with other instructors

  • Book new venue locations

    • Establish a presence ​in new areas

FB & INSTA CREATIVE

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Results of 2-month Campaign

  • FB SWAG Hip Hop Yoga with Addy
  • Insta SWAG Hip Hop Yoga with Addy

100

NEW FOLLOWERS 

03

NEW VENUES

05

EVENT BOOKINGS

02

SOLD OUT EVENTS

  • LinkedIn

Connect with me on LinkedIn

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